The Creatives Room

We make it visible

Brand: Carl Zeiss · Agency: Archer Troy · Year: 2015 · Category: Print / OOH · Medium: image

A low-poly, geometric rendering of a natural landscape conceals a hidden animal. A central, circular cutout, representing the binocular view, reveals the same animal in sharp, photorealistic detail, contrasting it with the abstract background. This visual concept is executed across multiple layouts featuring different animals and environments, with art direction from Habacuc Guerrero.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

We make it visible - Archer Troy - 2015 | The Creatives Room