The Creatives Room

We Didn’t Write This Campaign

Brand: Not Milk · Agency: MRM Chile · Year: 2023 · Category: Case Studies · Medium: video

This case study video documents a primarily typographic campaign. The visuals consist of large-scale outdoor media—billboards, posters, and projections—featuring stark black text on a white background. The text is directly copy-pasted from legal documents, creating a minimalist, documentarian aesthetic. The video combines location shots of these ads with simple motion graphics that animate the legal text to emphasize the campaign's central concept.

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We Didn’t Write This Campaign - MRM Chile - 2023 | The Creatives Room