The Creatives Room

We Choose

Brand: SpaceX · Year: 2018 · Category: Commercials · Medium: video

Wide, near-silhouette landscape at blue hour. A lone figure in pale clothing kneels at a telescope in the middle of a vast dark crop field, dwarfed by the frame; low ground mist runs in a flat band across the horizon in front of a black tree line, with the last cold pink-and-lilac light bleeding along the top of the sky. Extremely low-key exposure with crushed shadow detail, heavily letterboxed widescreen, static locked-off composition placing the subject small and left of centre.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

We Choose - 2018 | The Creatives Room