The Creatives Room

Wang Qiang

Brand: Dunlop · Category: Commercials · Medium: video

A lone tennis player runs across a clay-and-hardcourt platform that floats inside a vast swirling tunnel of clouds, green land and city fragments, a burst of white light glowing at the vortex's center. The CG environment wraps fully around the small figure. Warm, epic lighting and widescreen framing give a cinematic, otherworldly scale.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Wang Qiang | The Creatives Room