The Creatives Room

Wandoujia Design Award

Brand: 偶尔异类 · Category: Commercials · Medium: video

A surreal set where identical grey-suited figures with open orange books covering their faces walk up a floating blue staircase against a wall lined entirely with bookshelves. Chinese subtitle reads roughly 'no difference'. Clean, graphic and conceptual.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Wandoujia Design Award | The Creatives Room