The Creatives Room

Wake Up

Brand: Adidas · Agency: Louder · Year: 2017 · Category: Commercials · Medium: video

A solitary figure stands on a scrubby hilltop at first light, silhouetted against a hazy metropolis that sprawls to the horizon, the low sun flaring through morning smog. The city still sleeps below; the runner is already up and above it, small but resolute against an enormous waking sky.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Wake Up - Louder - 2017 | The Creatives Room