The Creatives Room

Volvo XC90 has a safety system that detects pedestrians and cyclists

Brand: Volvo · Agency: Grey , Sao Paulo, Brazil · Year: 2016 · Category: Print / OOH · Medium: image

A series of portraits show a pedestrian, a cyclist, and a running child, with each figure composed as a photo-mosaic made of hundreds of smaller individual portraits. A simple white rectangular frame, simulating a car's detection system UI, is overlaid on each main figure. The subjects are set against a neutral, dark grey studio background in these compositions from Estúdio Icarus CI.

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Volvo XC90 has a safety system that detects pedestrians and cyclists - Grey , Sao Paulo, Brazil - 2016 | The Creatives Room