The Creatives Room

VIVE MÁS, GRABA MENOS

Brand: SUPER RICAS · Agency: DENICOLÁS · Category: Print / OOH · Medium: image

A vibrant, candid visual style set in warm, naturalistic lighting that captures everyday social environments. The compositions rely on observational, environmental framing, placing human subjects in mid-action moments captured with smartphone screens disrupting their physical experience. The color temperature is inviting and full-toned, balancing energetic commercial warmth with relatable, authentic casting. The overall mood is humorous and slightly satirical, inviting viewers to laugh at modern screen habits while feeling a sense of empathetic recognition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

VIVE MÁS, GRABA MENOS - DENICOLÁS | The Creatives Room