The Creatives Room

Violence against women never affects only women

Brand: IKEA Portugal · Agency: Uzina · Year: 2026 · Category: Print / OOH · Medium: image

A series of still-life photographs each feature a child's crayon drawing of their family. In each drawing, the mother figure has been violently scribbled over, suggesting the hidden impact of domestic violence as seen through a child's eyes. The images are framed as tight shots on the drawings, which are tacked to corkboards or refrigerators. A shallow depth of field and soft, naturalistic lighting create a stark, somber mood.

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Violence against women never affects only women - Uzina - 2026 | The Creatives Room