The Creatives Room

Violence against women leaves traces

Brand: Aurora Saúde · Agency: ORO Comunicação · Category: Print / OOH · Medium: image

A stark, emotive print campaign featuring high-contrast, close-up portraiture that emphasizes skin texture, subtle physical marks, or symbolic traces of violence. The color palette is muted and cool-toned, dominated by desaturated hues and soft directional lighting that casts gentle yet heavy shadows. Compositions are tight and intimate, keeping the focus entirely on the subject's humanity and pain. The visual tone is deeply somber, respectful, and urgent, evoking intense empathy and serious reflection.

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Violence against women leaves traces - ORO Comunicação | The Creatives Room