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Villains of the heart

Brand: Rosave · Agency: Peepal Tree Advertising · Year: 2019 · Category: Print / OOH · Medium: image

A series of print ads each depict a photorealistic human heart, personified and held captive. In each execution, the heart is trapped or menaced by the hands of a different archetypal cinematic villain, a metaphor for cholesterol. The compositions are stark and theatrical, with the central action isolated against a dark, textured background under dramatic, high-contrast lighting.

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Villains of the heart - Peepal Tree Advertising - 2019 | The Creatives Room