The Creatives Room

Vaseline Originals

Brand: Vaseline · Agency: soko · Year: 2023 · Category: Case Studies · Medium: video

A case study video that blends multiple visual formats. It uses a collage of lo-fi user-generated content, screen-captured blog posts, and social media videos from the 2000s. This is contrasted with cleanly-shot remote interviews with the original creators and polished studio product-and-packaging shots. On-screen text and motion graphics are used throughout to present the campaign's narrative and results.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Vaseline Originals - soko - 2023 | The Creatives Room