The Creatives Room

Usain Bolt | #BeTheFastest

Brand: Virgin Media · Agency: BBH London · Year: 2017 · Category: Commercials · Medium: video

High-contrast black-and-white extreme close-up of Usain Bolt's face, skin beaded with sweat and eyes cutting to the side. Glowing orange seven-segment digits reading 09:58 are superimposed across his lower face and neck, the only colour in the frame. Hard directional light sculpts his features against black.

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Usain Bolt | #BeTheFastest - BBH London - 2017 | The Creatives Room