The Creatives Room

Unknowingly Activist

Brand: Ikea · Category: Commercials · Medium: video

Close-up of a middle-aged man with grey-streaked beard, half his face painted like a blue-and-green globe/Earth, wearing a blue t-shirt with a dripping-paint graphic under a dark cardigan, holding a wooden stick over his shoulder like a mop or broom handle. Soft, warm domestic interior lighting, shallow depth of field with a blurred hallway behind him -- a deadpan, faux-heroic tableau.

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Unknowingly Activist | The Creatives Room