The Creatives Room

United by Hope

Brand: OnePlus · Agency: r/ga · Year: 2020 · Category: Commercials · Medium: video

A dark case-study board titled 'UNITED BY HOPE' in large white type. At its centre, a close-up of a person's eyes above a white N95 mask is sliced into three film-strip panels, set over a faint dark world map dotted with red marks. A line of small credit names runs under the title, and lower text reads 'Humanity's Greatest Pause . 12 Stories' with a 'Shot on OnePlus' tag; OnePlus and VICE logos sit at the bottom corners.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

United by Hope - r/ga - 2020 | The Creatives Room