The Creatives Room

Unfold Your World

Brand: Samsung · Agency: Cheil Worldwide · Year: 2021 · Category: Commercials · Medium: video

A saturated and vibrant color palette combining cool moody tones with electric neon pops and rich cinematic contrast. Cinematography by Charlie Herranz balances fluid camera movements and sharp macro close-ups that emphasize the glossy textures, glass surfaces, and mechanical fold of the device. The cast features contemporary, fashion-forward young talent set within stylish urban environments, instilling a mood of effortless cool, high energy, and playful confidence.

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Unfold Your World - Cheil Worldwide - 2021 | The Creatives Room