The Creatives Room

UnCrush

Brand: Samsung · Agency: wieden+kennedy · Year: 2023 · Category: Case Studies · Medium: video

A moody cinematic film still with a teal-blue grade. A young woman with dark hair in a white shirt and ripped jeans sits playing an electric guitar in a dim industrial warehouse; a paint-splattered crushed cube sits beside her. Centered white subtitle text reads "Creativity cannot be crushed" and the Samsung wordmark sits top-left. Cool blue lighting with a low-key, shadowed background.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

UnCrush - wieden+kennedy - 2023 | The Creatives Room