The Creatives Room

Unconscious Bias Captcha

Brand: LinkedIn · Agency: LinkedIn In-house · Year: 2018 · Category: Case Studies, Commercials · Medium: video

A vertical phone mockup is centred over a dimmed desktop LinkedIn interface. The phone screen shows a captcha-style prompt, "Select who you think is the Executive Creative Director?", above a three-by-three grid of diverse headshots with one tile check-marked and a blue "Verify" button below. White text sits lower-left: "Is the well dressed woman the ECD?". Cool blue-grey UI palette, flat even screen lighting.

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Unconscious Bias Captcha - LinkedIn In-house - 2018 | The Creatives Room