The Creatives Room

Uncle KFC's Rice Bowl

Brand: KFC · Agency: ogilvy · Year: 2023 · Category: Commercials · Medium: video

A bold red case-study board. A young Thai woman in a red top gazes upward at centre, with a small cut-out of Colonel Sanders and other characters behind her. The stacked white title "UNCLE KFC'S RICE BOWL - From Kentucky to Thailand" sits at left. KFC paper cups filled with rice and toppings line the right edge. Stats read "+17.3%," "3.39 MILLION" and "344,187,163 impressions." Saturated KFC-red palette.

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Uncle KFC's Rice Bowl - ogilvy - 2023 | The Creatives Room