The Creatives Room

'Uncertain Terms'

Brand: Children of the Street Society · Agency: Cossette · Year: 2017 · Category: Print / OOH · Medium: image

This series of three print ads portrays teenagers in intimate, dimly lit domestic spaces like bedrooms and bathrooms. The photography employs a dramatic, low-key lighting scheme, where the glow from a phone screen often serves as the primary light source. The color palette is cool and desaturated, complementing the tense subject matter. The central visual conceit is a legalistic "Terms and Conditions" pop-up interrupting the view on each teen's phone camera as they prepare to take a compromising photo.

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'Uncertain Terms' - Cossette - 2017 | The Creatives Room