The Creatives Room

Unbranded Menu

Brand: McDonald's · Agency: Leo Burnett London · Year: 2023 · Category: Case Studies · Medium: video

A tight close-up of a young man with tousled brown hair biting into a burger held in both hands, eyes cast down. Warm skin tones against a heavily blurred cool interior background of muted blues and greys, suggesting a fast-food setting. Naturalistic lighting, shallow focus centred on his face and the food.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Unbranded Menu - Leo Burnett London - 2023 | The Creatives Room