The Creatives Room

Ugly Truth Sweaters

Brand: helsingin sanomat · Agency: tbwa\helsinki · Year: 2018 · Category: Print / OOH · Medium: image

A series of photographs document custom-knitted woolen sweaters displayed as flat lays or worn by models against neutral grey backdrops. The graphic patterns on the sweaters are data visualizations representing topics like climate change or ocean plastic, using a limited and thematic color palette for each subject. The photography employs soft, even lighting for a clean, product-focused presentation.

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Ugly Truth Sweaters - tbwa\helsinki - 2018 | The Creatives Room