The Creatives Room

U up?

Brand: IKEA · Agency: McCann New York · Year: 2025 · Category: Case Studies · Medium: video

A near-black fabric-textured case-study board displaying the blue-and-yellow IKEA logo and the headline 'u up?'. A large smartphone mockup at center shows a late-night text thread between IKEA and a user, with a blue 'No way its IKEA' reply bubble. White stat figures read 3,608,412, 17% and 36% down the left, and pull-quotes sit in the margins. The palette is cool and dark, lit like a phone screen at night.

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U up? - McCann New York - 2025 | The Creatives Room