The Creatives Room

Twists don't have to be so complicated.

Brand: RENAULT · Agency: Miami Ad School Europe · Year: 2015 · Category: Print / OOH · Medium: image

This series of three print ads, shot by Mototrend, places common 'twisted' items next to a simplified, untwisted version. A soft pretzel sits by a straight pretzel stick, a knotted rope by a straight one, and a Twister mat by a monochrome sheet. Each pairing is shot in a clean, graphic style on a neutral grey studio background, withinspect a small image of the car and tagline at the bottom.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Twists don't have to be so complicated. - Miami Ad School Europe - 2015 | The Creatives Room