The Creatives Room

Turf War

Brand: Syngenta · Category: Commercials · Medium: video

A man in a beige work jacket sits at a cluttered workbench inside a dim barn or workshop, illuminated by a single desk lamp and diagonal shafts of light cutting through dusty air behind him; the grade leans cool teal-green. A trained owl or falcon perches beside him on a raised lamp fixture, its head turned toward him, giving the scene a covert, almost thriller-like tension rather than a straightforward pastoral or agricultural feel.

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