The Creatives Room

Trust The Twist

Brand: Oreo · Agency: vml · Year: 2024 · Category: Case Studies · Medium: video

The visual character is warm and inviting, with a natural color palette that highlights the rich brown of the cookie and the creamy white filling. Soft, even lighting illuminates the close-up shots, creating an intimate and appealing focus on the product and the hands interacting with it. Compositions are tight, framing the action to emphasize the familiar ritual, and the mood is one of lighthearted delight and simple joy, enhanced by the genuinely smiling face of the person enjoying the treat.

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Trust The Twist - vml - 2024 | The Creatives Room