The Creatives Room

Trigger Blocker | Taking Charge of Your Digital World

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2023 · Category: Case Studies · Medium: video

A full-frame collage of overlapping smartphone screenshots of toxic diet and fitness social content - Instagram "Top Posts" for #diet, #skinny, #loseweightfast, #abs, green detox drinks captioned "DRINK THIS BEFORE SLEEP", a banana "smoothie for belly fat" recipe, shirtless gym selfies, before/after body shots, and a "THINGS TO EAT AFTER 8 PM" list. Busy, bright, cluttered app-UI palette of whites with app accent colours.

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Trigger Blocker | Taking Charge of Your Digital World - TBWA\Media Arts Lab - 2023 | The Creatives Room