The Creatives Room

Treecording

Brand: Coca-Cola · Agency: AKQA Italy · Year: 2023 · Category: Case Studies · Medium: video

A large grid of upright iPhone mockups on white, each screen running a Coca-Cola AR app that places a bright green stylised paper-fold Christmas tree into different real environments - living rooms, gardens with autumn leaves, a bookshelf, a street, a hand holding one. Each screen shows a red mic/record button and a coloured "Tap a color to customize your tree" palette. Coca-Cola branding recurs; clean bright UI.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Treecording - AKQA Italy - 2023 | The Creatives Room