The Creatives Room

Translators

Brand: U.S. Bank · Agency: McCann · Year: 2024 · Category: Case Studies · Medium: video

A dark, cinematic case-study board with the U.S. Bank logo up top and the twin title "TRANSLATORS / TRADUCTORES." A dim warm-lit photo of a boy in a grey tee writing at a kitchen table fills the center. Body copy sits at left, pull-quotes and festival laurels including Tribeca 2023 at right. A bottom row of stats reads "16.7 BILLION IMPRESSIONS", "965", "220%", "13" and "10".

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Translators - McCann - 2024 | The Creatives Room