The Creatives Room

Trampled Upon

Brand: United Nations Population Fund · Agency: TBWA\Concept Unit · Year: 2020 · Category: Print / OOH · Medium: image

The visual features a stark, high-contrast image with a cool colour palette, dominated by the grimy, textured sole of a shoe. The lighting is harsh and direct, emphasizing the dirt and wear, creating a sense of oppression and neglect. Compositionally, the focus is tight on the sole, making it feel monumental and overwhelming. The mood is sombre and impactful, evoking a sense of human impact and distress without showing any faces, highlighting the collective weight of humanity.

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Trampled Upon - TBWA\Concept Unit - 2020 | The Creatives Room