The Creatives Room

Trabant 601: Pure driving

Brand: Trabant · Agency: Institute of Design · Year: 2016 · Category: Print / OOH · Medium: image

This print series uses 3D renders in a technical illustration style, created by Humster 3D. Each execution isolates a single component of the Trabant 601—like the simple speedometer or bare metal engine—against a stark, off-white background. The lighting is flat and even, mimicking a product catalog, which reinforces the deadpan, ironic copy. The palette is restricted to the pale blue of the car's body, metallic greys, and the stark white of the background.

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Trabant 601: Pure driving - Institute of Design - 2016 | The Creatives Room