The Creatives Room

Toys

Brand: Gestarpharma Mareol · Agency: Lapizdebits · Year: 2016 · Category: Print / OOH · Medium: image

The image uses a cool colour palette of blues and greys, suggesting the ocean and perhaps the unpleasantness of motion sickness. The lighting is soft and even, highlighting the hand-drawn elements. Compositionally, the ad features a central visual metaphor: a hand creating a wave-like shape. The mood is one of quiet discomfort, offering hope for relief from a common ailment through a clear, illustrative style.

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Toys - Lapizdebits - 2016 | The Creatives Room