The Creatives Room

Toxic Influence: Mothers & Daughters Confront Toxic Social Media

Brand: Dove US · Agency: ogilvy · Year: 2022 · Category: Commercials · Medium: video

A Black mother and her teenage daughter share a warm embrace while seated on chairs on a studio set, with water glasses on a low wooden table and softboxes glowing behind them. The Dove 'Self-esteem project' logo sits top-left, and lower-left text reads 'Toxic Influence' and 'A Dove Film'. Warm, soft lighting and the title overlay mark it as a branded film title card.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Toxic Influence: Mothers & Daughters Confront Toxic Social Media - ogilvy - 2022 | The Creatives Room