The Creatives Room

Tour de France 2014 TVC

Brand: BikeExchange · Agency: Leo Burnett Melbourne · Year: 2014 · Category: Commercials · Medium: video

A textured off-white marble-look backdrop. A centred black wordmark reads bikeexchange, with a small red cyclist icon forming its middle letters and EVERYTHING BIKE beneath; red script below reads shop online. At lower right a man in a dark grey tee and shorts stands holding a bare bicycle wheel. Flat, bright studio lighting and a minimal graphic layout.

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Tour de France 2014 TVC - Leo Burnett Melbourne - 2014 | The Creatives Room