The Creatives Room

Tough People vs Shock Collar

Brand: SPCA Singapore · Agency: Ogilvy Singapore · Year: 2021 · Category: Commercials · Medium: video

Directed by Tim Kindler, this piece features high-contrast, studio-lit close-ups of athletes against a dark backdrop. The camera, operated by DOP Joey Caunan, focuses tightly on the subjects' faces and necks to capture their pained expressions as they experience electric shocks. The colour grade by Adrian Ooi is desaturated and cool, emphasizing the clinical, uncomfortable nature of the experiment.

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Tough People vs Shock Collar - Ogilvy Singapore - 2021 | The Creatives Room