The Creatives Room

Tokyo Olympics

Brand: Discovery · Category: Commercials · Medium: video

A first-person POV from a track cyclist: gloved hands grip the drop bars in the foreground as the banked wooden velodrome curves away, another rider's wheel visible at right. The 'Tokyo 2020' Olympic logo and rings are centred over the motion-blurred boards. The rider's-eye framing sells the speed and steep track angle.

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Tokyo Olympics | The Creatives Room