The Creatives Room

Timeless

Brand: Lacoste · Agency: BETC Paris · Year: 2017 · Category: Commercials · Medium: video

Rich period cinematography transitions from warm, moody 1930s tungsten lighting and atmospheric steam to crisp, cool modern daylight. Composition shifts dynamically from claustrophobic carriage corridors to breathtaking, wide exterior stunts atop moving trains. The visual tone balances nostalgic vintage romance with high-octane cinematic gravity, anchored by attractive, expressive leads in period-accurate styling.

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Timeless - BETC Paris - 2017 | The Creatives Room