The Creatives Room

Time to take what's theirs

Brand: IKEA · Agency: Memac Ogilvy · Year: 2024 · Category: Print / OOH · Medium: image

The visuals feature bright and airy children's rooms, bathed in soft, natural lighting that emphasizes a sense of warmth and comfort. Compositions often use slightly wide angles to capture the entirety of a child's domain, focusing on playful arrangements of IKEA furniture and storage solutions. The mood is joyful and empowering, highlighting children in moments of independent play and learning, suggesting a liberating and supportive home environment. The casting emphasizes diverse, happy children interacting organically with their personal spaces.

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Time to take what's theirs - Memac Ogilvy - 2024 | The Creatives Room