The Creatives Room

Three Words

Brand: AXA · Agency: publicis conseil · Year: 2023 · Category: Case Studies · Medium: video

A persistent split-screen contrasts the cold, bureaucratic visuals of an insurance contract with the raw, emotional reality of domestic violence. One side uses macro shots to show the words "and domestic violence" being added to the policy text. The other side features naturalistically-lit, somber portraits of women, their faces often obscured or turned from the camera, conveying vulnerability and fear.

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Three Words - publicis conseil - 2023 | The Creatives Room