The Creatives Room

Thoum-Taaky

Brand: KFC · Agency: TBWA\RAAD · Year: 2026 · Category: Commercials · Medium: video

The visual style is brightly lit with a warm colour palette, reflecting the vibrant and often humorous tone of the campaign. Compositions are dynamic, employing a mix of close-ups on food and reactions, alongside wider shots that establish a sense of local culture and community. The mood is lighthearted and comedic, driven by exaggerated expressions and enthusiastic performances, ultimately highlighting the irresistible appeal of the product.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Thoum-Taaky - TBWA\RAAD - 2026 | The Creatives Room