The Creatives Room

This Is Not A Game

Brand: Movistar · Agency: scpf · Year: 2010 · Category: Case Studies · Medium: video

A case-study board titled "THIS IS NOT A GAME" under the header "Entertainment for Gaming". The hero still shows a young man in a white tank top walking through a graffitied concrete underpass in a cool desaturated blue-grey grade. Structured tech-overlay lines frame the image; blue stat blocks (+29M, 34M, 87%, 67%) and the Movistar logo sit at right, with small thumbnails across the bottom.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

This Is Not A Game - scpf - 2010 | The Creatives Room