The Creatives Room

This Is My Planet

Brand: Boboli · Agency: Soon In Tokyo · Year: 2022 · Category: Commercials · Medium: video

Extreme close-up, shot on a long lens with visible film grain and a warm, faded pastel grade. Two children lie head-to-head on golden cut straw at the edge of a green field — one girl in a dark cap resting her cheek against the other child's hair, both faces filling most of the frame, eyes half-closed in soft overcast daylight. Low-contrast highlight roll-off and slightly milky blacks give a 16mm-photochemical feel. Composition is intimate and horizontal, the landscape reduced to a shallow band of green and white sky behind them.

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This Is My Planet - Soon In Tokyo - 2022 | The Creatives Room