The Creatives Room

They can't pretend to be what they have never seen. Donate your eyes.

Brand: fortaleza city hall · Agency: Propeg · Year: 2015 · Category: Print / OOH · Medium: image

The visual employs a high-contrast, desaturated colour palette, leaning towards stark black and white with minimal touches of muted tones to draw focus on the poignant message. Lighting is dramatic and directional, creating deep shadows that emphasize the obscured facial features of the figures, hinting at a lack of vision. Compositions are tight and intimate, often focusing on partial faces or hands interacting with the environment, conveying a sense of vulnerability and isolation. The overall mood is somber and reflective, aiming to evoke empathy and a strong emotional response from the view

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