The Creatives Room

Their Point of View

Brand: Hong Kong Phab Association · Agency: TOMORROW COMMUNICATIONS · Year: 2019 · Category: Print / OOH · Medium: image

The image likely uses a low-angle, first-person perspective, possibly from a wheelchair user's height, to depict an everyday scene like a staircase. The color palette would be naturalistic, perhaps slightly desaturated, emphasizing the starkness of architectural barriers. Lighting would be realistic, highlighting details and textures, creating a contemplative and slightly somber mood. The composition would draw the viewer's eye directly into the challenge, fostering immediate empathy and a sense of shared experience, encouraging reflection on accessibility and inclusion.

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Their Point of View - TOMORROW COMMUNICATIONS - 2019 | The Creatives Room