The Creatives Room

The Zone

Brand: Adidas · Agency: TBWA\Amsterdam · Year: 2021 · Category: Commercials · Medium: video

A stark black-and-white portrait isolates a close-cropped athlete in a vest against near-total black, hard side-light modelling the jaw and collarbone. Heavy film grain crawls across the frame and the gaze is fixed, inward and unblinking - all noise stripped away to leave pure concentration.

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The Zone - TBWA\Amsterdam - 2021 | The Creatives Room