The Creatives Room

The World's To Do List

Brand: The Global Goals · Agency: project everyone · Year: 2021 · Category: Commercials · Medium: video

A daytime aerial over the Giza pyramids and a hazy Cairo skyline, with desert and green farmland below. Two oversized paper sticky notes are composited onto the pyramid faces: a red one hand-written "TO DO: 5 achieve gender equality" and a green one on the neighbouring pyramid. Warm, slightly washed sunlight and a wide cinematic framing treat the landscape as a giant to-do list.

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The World's To Do List - project everyone - 2021 | The Creatives Room