The Creatives Room

The World's Tallest Donation Box

Brand: Mohammed bin Rashid Al Maktoum Global Initiatives · Agency: mullenlowe · Year: 2020 · Category: Case Studies · Medium: video

Photo of a group of migrant construction workers in blue coveralls, blue hard hats and pale surgical masks, one man sharp in the foreground and others softer behind. White results stats are stacked down the centre of the frame: "$3.3M raised for food aid", "1.2M meals donated", "160M video views", "4.6B media reach", and "$4.7M". Bright outdoor daylight, natural colour.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The World's Tallest Donation Box - mullenlowe - 2020 | The Creatives Room