The Creatives Room

The World is Tricky

Brand: mashreq bank · Agency: TBWA\RAAD · Year: 2020 · Category: Print / OOH · Medium: image

The visuals feature a stark, desaturated colour palette with a cool temperature, emphasizing the gravity and seriousness of the "tricky world" concept. Lighting is dramatic and high-contrast, often casting long shadows to enhance the feeling of complexity and uncertainty. Compositions are carefully staged, utilizing tight framing and symbolic imagery to convey abstract ideas related to global challenges and financial security. The overall mood is thought-provoking and serious, aiming to evoke a sense of trust and reassurance in the face of modern-day complexities.

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The World is Tricky - TBWA\RAAD - 2020 | The Creatives Room