The Creatives Room

The Whopper Island

Brand: Burger King · Agency: BBH London · Year: 2015 · Category: Case Studies · Medium: video

A cool, desaturated Burger King "WHOPPER ISLAND" case-study board. A central aerial photo shows a volcanic island veined with black lava rivers and steam, under white title text, coordinates and the line "BECAUSE A PLACE WITH REAL FIRE CAN'T BE [McDonald's struck through]". Phone and reaction thumbnails sit left; a right column stacks Whopper-build stills. Stats read "68 COUNTRIES", "100M", "40M", "12%" and "4K". Palette is grey-blue and volcanic black.

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The Whopper Island - BBH London - 2015 | The Creatives Room