The Creatives Room

The Weeknd Get Ready

Brand: Pepsi · Agency: bbdo new york · Year: 2021 · Category: Commercials · Medium: video

A dim night exterior. The Weeknd reclines in the seat of a black convertible, one gloved hand on the wheel, smirking toward camera. He wears an all-black outfit; a blurred figure and equipment sit in the dark background under sparse cool light. Low-key, near-monochrome dark palette with faint warm highlights on his face.

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The Weeknd Get Ready - bbdo new york - 2021 | The Creatives Room